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Integrating professional level marketing services to assist enterprises in achieving business growth

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Two important signs of the era of integration

Integrated marketing includes both traditional search and new media search. The principle of traditional search marketing is to attract traffic through keywords, with brands serving as conversion hubs; And "integrated" marketing not only has traditional search functions, but also utilizes mechanisms such as content distribution and traffic distribution of new media to directly expose brands, allowing brands to bring their own traffic and achieve new marketing growth!
渠道多元Diversified channels 内容多元Diverse content
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search

integration

New Developments in Mobile Search - Platformization, Verticalization, and Personalization

  • 移动搜索传统模式 移动搜索传统模式
    Traditional mode of mobile search
    Single search method

    Two methods: keyword search and natural language search

    Narrow search channels

    WAP search engine, mobile browser, search bar, etc

    The search content is one-sided

    WAP sites and content, mobile value-added service information, etc

  • 箭头
  • 用户搜索习惯变化
    Changes in user search habits

    Select platform by content

    Search while watching

    There are videos and graphics

  • 箭头
  • 移动搜索新发展 移动搜索新发展
    New Developments in Mobile Search
    Cross app content search

    All searches can be searched simultaneously in one app
    Content related apps' content

    Vertical domain search

    Music search, health search, local search, etc
    Vertical domain search has emerged and risen

    Empowered by AI technology

    By analyzing user characteristics and behaviors through methods such as voice search
    Provide personalized search services

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search

integration

New Developments in Mobile Search - Platformization, Verticalization, and Personalization

  • 移动搜索传统模式 移动搜索传统模式
    Traditional mode of mobile search
    Single search method Narrow search channels The search content is one-sided
  • 用户搜索习惯变化
    Changes in user search habits
    Select platform by content Search while watching There are videos and graphics
  • 移动搜索新发展 移动搜索新发展
    New Developments in Mobile Search
    Cross app content search Vertical domain search Empowered by AI technology
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Challenge

New challenges

Layout integration will inevitably bring new challenges such as more channel operations, more diverse content output, and more dimensional user insights

Traditional search
Consumers within a single channel
Conduct a comprehensive search
integrationConsumers choose platforms based on content, with diverse touchpoints
The correct time (stage)
Correct location (contact point)
Speak the right words (content)
understandattract
Requirement: Solution PRODUCT INFORMATION function information
recognizeinterest
Verify: branded content Evaluation information KOL suggestion
cognitiontransform
verification: Brand strength Comparative information Word of mouth content
buyWord of mouth
policy decision: price Comment weed
share
recommend Grass planting content Practical sharing Word of mouth sharing
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operate

New operation

Carry out diversified operations in cross job collaboration, diverse data analysis, precise content output, and intelligent tool application to achieve new growth in search marketing

  • 岗位联动机制 Job linkage mechanism

    Efficient collaboration among various positions, including strategy, content, creativity, advertising, optimization, data analysis, and technology development. By establishing a cross position linkage mechanism, efficient traceability is achieved to solve problems such as advertising, exposure, and conversion

  • 多元数据分析 multivariate data analysis

    Based on diversified channel data such as Baidu, Shenma, Zhihu, Toutiao, Xiaohongshu, etc., optimize keywords, creativity, user experience, etc., to achieve the effects of increasing traffic, conversion, cost reduction, and customer acquisition

  • 内容精准传播 Accurate dissemination of content

    Based on user profiles, user interests, and brand differentiation, select the most suitable channels and presentation forms (SEO/search advertising, headlines, Zhihu, Xiaohongshu...) according to different characteristics

  • 智能技术加持 Empowered by intelligent technology

    SEO cloud system, UEO and data analysis tools, content management platform, intelligent optimization and analysis system for search advertising, public opinion monitoring system, media publishing platform

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Challenge

new growth

In addition to integrating traditional search functions, leveraging mechanisms such as content and traffic distribution to directly attract traffic to the brand, allowing the brand to bring its own traffic and achieve new marketing growth

More Cases
慕思
慕思
Background of demand: Breaking through the bottleneck of brand traffic and promoting terminal conversion.
Integration strategy

Laying diverse content through multiple channels, covering the user journey, and directly exposing the brand;

Search industry interception, obtain a large amount of precise traffic, and establish a brand conversion battlefield;

Covering the user decision-making process, providing multi-dimensional output of brand product differentiation advantages, and assisting in online and offline conversion.

Optimization results

① Obtain a large amount of precise traffic through SEO; And the search image is good, successfully establishing a brand conversion battlefield;
② Covering the user decision-making process, providing multi-dimensional output of brand product differentiation advantages, and assisting in online and offline conversion;
③ Closely integrating user needs, laying diverse content through multiple channels, and directly exposing the brand;
④ Multi channel exposure of brands+search industry interception, doubling the brand search index.

星杰国际设计
星杰国际设计
Background of demand: Online expansion demand; Need to enhance brand image; The cost of online traffic is increasing, and conversion costs need to be reduced; The brand's ability to attract traffic is poor.
Integration strategy

Multi channel deployment of diverse content, comprehensive coverage of target audience, achieving all-round positive exposure;

Effectively control the conversion cost of search advertising through SEO+search advertising combined with traffic diversion;

Gain comprehensive insights into the Xingjie brand, product services, and target audience needs, and build a diverse content matrix to influence users in all aspects.

Optimization results

① Gain a comprehensive understanding of the Xingjie brand, product services, and target audience needs, and build a diverse content matrix to influence multiple users in all aspects;
② Multi channel deployment of diverse content, comprehensive coverage of target audience, achieving all-round positive exposure;
③ Effectively control the conversion cost of search advertising through SEO+search advertising combined with traffic diversion;
④ The brand conversion output value exceeds hundreds of millions, accounting for 70% of the total online output value.

苏泊尔
苏泊尔
Background of demand: The industry competition is fierce, and there is no brand display when searching for industry keywords. It is necessary to enhance industry awareness.
Integration strategy

Category words occupy a large number of positions; Cut off traffic, output differentiated content, and seize the category recognition of "wall breaking machines";

Connect and integrate channels to output diverse and high-quality content, collaborate with multiple channels for endorsement, and promote user conversion.

Optimization results

① Comprehensive coverage of search channels, enhancing brand exposure and precise traffic, and promoting e-commerce sales;
② Category words occupy a large number of positions; Cut off traffic, output differentiated content, and seize category recognition;
③ Connect and integrate channels to output diverse and high-quality content, collaborate with multiple channels for endorsement, and promote user conversion;
④ Baidu brand keyword search accounts for up to 80% of the word-of-mouth, and new media word-of-mouth exposure reaches over 500000.

佳通轮胎
佳通轮胎
Background of demand: Short term: Improving online public opinion;
Long term: In line with the brand positioning of high-end, technological, and youthful.
Integration strategy

Word of mouth marketing+public opinion monitoring to ensure a positive brand image and establish a high-end and technological product image for Jiatong Tire;

Based on the scene design, output diverse content and create a high-end, technological, and youthful brand image from multiple dimensions;

Multidimensional data analysis to promote website redesign and enhance brand image.

Optimization results

① Under the premise of reducing the budget to 1/4, the total exposure is twice the KPI;
② Multidimensional data analysis, outputting diverse content based on scene personas, creating a high-end, technological, and youthful brand image;
③ Successfully established the high-end and technological product image of Jiatong Tire online;
④ Baidu's search image has been upgraded and successfully occupied over 90% of the market share, with a nearly 300% increase in vertical channel exposure.

久诺
久诺
Background of demand: Brand strategy needs to be upgraded, and there are stereotypes among users. User perception: 'Jiunuo=integrated board'; Traditional enterprises have no foundation online; The new business of inorganic coatings requires investment and franchise; BTB mode extends to BTOB+BTOC mode.
Integration strategy

Establish an integrated image of "Jiunuo Paint", endorse through multiple channels, shape a new brand image, and assist in user conversion;

Channel laying diversified content, seizing the search presentation of new categories of inorganic coatings;

Accurately analyze the needs of the target audience and reshape the high-end image of Jiunuo's online brand by combining brand tone.

Optimization results

① Significant improvement in website conversion ability and user experience;
② Improvement of user brand awareness of home decoration coatings;
③ Establish an integrated image of "Jiunuo Paint" and collaborate with multiple channels to support user conversion through endorsement;
④ Multi channel deployment of diverse content, with a significant exposure of inorganic coating categories.

保时捷
保时捷
Background of demand: The dissemination of brand information is essential for maintaining the brand and increasing product sales.
Integration strategy

Brand Zone Creative Planning and Conversion Effect Monitoring, Evaluation and Monitoring of Display Advertising Effectiveness;

Digital marketing strategy plans for luxury goods and bulk commodities, as well as rationalized digital marketing plans between brand owners and distributors or distributors and distributors;

Enterprise website planning and solutions.

Optimization results

① 160% achieved the annual precise traffic target, solving the unreasonable competition between brand owners and distributors;
② Fully empower automotive brands through integrated channels and achieve strong links between brands and consumers;
③ Build a "drainage+conversion" path to comprehensively improve brand performance and user experience;
④ Create an online communication content matrix, coordinate with offline activity exposure, and enhance brand vitality.

丝涟
丝涟
Background of demand: Promote the search brand, highlight the differentiated advantages of Silian products, and enhance brand awareness; Revise the official website and establish an online promotion page in conjunction with offline activities to assist in event conversion.
Integration strategy

Conduct word-of-mouth exposure around user decision-making logic, establish industry status, and build industry reputation;

Plan the website and create activity pages by delivering content through the Silian brand.

Optimization results

① Layout channel matrix, establish online brand manual, and shape high-end brand image;
② Revise the official website and combine online and offline activities to increase conversion rates;
③ Thoroughly understanding the brand and successfully establishing an online content matrix;
④ The online reputation exposure has rapidly increased, with over 300000 exposures.

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