SERVICE
New Developments in Mobile Search - Platformization, Verticalization, and Personalization
Two methods: keyword search and natural language search
Narrow search channelsWAP search engine, mobile browser, search bar, etc
The search content is one-sidedWAP sites and content, mobile value-added service information, etc
Select platform by content
Search while watching
There are videos and graphics
All searches can be searched simultaneously in one app
Content related apps' content
Music search, health search, local search, etc
Vertical domain search has emerged and risen
By analyzing user characteristics and behaviors through methods such as voice search
Provide personalized search services
New Developments in Mobile Search - Platformization, Verticalization, and Personalization
Layout integration will inevitably bring new challenges such as more channel operations, more diverse content output, and more dimensional user insights
Carry out diversified operations in cross job collaboration, diverse data analysis, precise content output, and intelligent tool application to achieve new growth in search marketing
Efficient collaboration among various positions, including strategy, content, creativity, advertising, optimization, data analysis, and technology development. By establishing a cross position linkage mechanism, efficient traceability is achieved to solve problems such as advertising, exposure, and conversion
Based on diversified channel data such as Baidu, Shenma, Zhihu, Toutiao, Xiaohongshu, etc., optimize keywords, creativity, user experience, etc., to achieve the effects of increasing traffic, conversion, cost reduction, and customer acquisition
Based on user profiles, user interests, and brand differentiation, select the most suitable channels and presentation forms (SEO/search advertising, headlines, Zhihu, Xiaohongshu...) according to different characteristics
SEO cloud system, UEO and data analysis tools, content management platform, intelligent optimization and analysis system for search advertising, public opinion monitoring system, media publishing platform
In addition to integrating traditional search functions, leveraging mechanisms such as content and traffic distribution to directly attract traffic to the brand, allowing the brand to bring its own traffic and achieve new marketing growth
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