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Beauty and skincare

Integrating professional level marketing services to assist enterprises in achieving business growth

why

Industry pain points

行业痛点
journey

User Journey

The overall user chain in the beauty industry is not just a linear trend, but a leapfrog trend, where consumers will directly jump from the cognitive stage to purchase. Therefore, every node in the consumer purchasing chain needs attention

the right time

(Stage)

understand attract 吸引 recognize interest 兴趣 cognition transform 转化 buy
The right place

(Contact point)

Speak the right words

(Content)

demand

Celebrity endorsement

brand advertising

Recommended by friends

Verification

Brand strength

Expert evaluation

KOL Grass Planting

verify

PRODUCT INFORMATION

Applicative Skin

Usage scenario

decision-making

Product Ingredients and Efficacy

cost-effectiveness

Brand guarantee

Go to improve conversion efficiency
Solution

Solution

  • 策略1 策略1
    Strategy 1

    Creating differentiated brand marketing solutions to meet diverse consumer needs

    Continuously innovate around user needs and conduct differentiated marketing based on product characteristics, scenarios, and brands.

    Clear thematic cultural positioning, building brand awareness, creating distinctive products, innovating marketing through new media channels, and filling market gaps.

  • 策略2 策略2
    Strategy 2

    Pay attention to brand marketing to enhance brand awareness and achieve the integration of quality and efficiency

    Brand Handbook matrix, bidding promotion+official website SEO+authoritative media coverage, to build brand image.

    Explore consumers' inner demands, create brand image, convey brand core values, and establish deep emotional resonance.

    Maintain a positive brand image through public opinion monitoring and search purification.

  • 策略3 策略3
    Strategy 3

    Creating an online content matrix to complement offline event exposure and enhance brand vitality

    Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through diverse content output.

    Closely cooperate with the brand's offline activities to carry out a full network voice and empower the effectiveness of the activities.

    Bring traffic to the brand through diverse and high-quality content.

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