SERVICE
The overall user chain in the beauty industry is not just a linear trend, but a leapfrog trend, where consumers will directly jump from the cognitive stage to purchase. Therefore, every node in the consumer purchasing chain needs attention
(Stage)
(Contact point)
(Content)
Celebrity endorsement
brand advertising
Recommended by friends
Brand strength
Expert evaluation
KOL Grass Planting
PRODUCT INFORMATION
Applicative Skin
Usage scenario
Product Ingredients and Efficacy
cost-effectiveness
Brand guarantee
Creating differentiated brand marketing solutions to meet diverse consumer needs
Continuously innovate around user needs and conduct differentiated marketing based on product characteristics, scenarios, and brands.
Clear thematic cultural positioning, building brand awareness, creating distinctive products, innovating marketing through new media channels, and filling market gaps.
Pay attention to brand marketing to enhance brand awareness and achieve the integration of quality and efficiency
Brand Handbook matrix, bidding promotion+official website SEO+authoritative media coverage, to build brand image.
Explore consumers' inner demands, create brand image, convey brand core values, and establish deep emotional resonance.
Maintain a positive brand image through public opinion monitoring and search purification.
Creating an online content matrix to complement offline event exposure and enhance brand vitality
Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through diverse content output.
Closely cooperate with the brand's offline activities to carry out a full network voice and empower the effectiveness of the activities.
Bring traffic to the brand through diverse and high-quality content.
Diversified channels and diverse content bring a large number of brands and content to Freya; Word of mouth exposure;
By combining SEO and search advertising, refining operations, and comprehensively enhancing online marketing capabilities
Achieve precise traffic targets for the whole year, while better branding through mobile and PC platforms
182 Dayong Road, Panyu District, Guangzhou City
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