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Automobile industry

Integrating professional level marketing services to assist enterprises in achieving business growth

why

Industry pain points

行业痛点
journey

User Journey

The automotive industry emphasizes user experience and has a long decision-making cycle, which determines that the process of purchasing a car for consumers involves a balance between rationality and sensibility. Reasonable layout of online and offline marketing links can truly enter the hearts of users

the right time

(Stage)

understand attract 吸引 recognize interest 兴趣 cognition transform 转化 buy
The right place

(Contact point)

Speak the right words

(Content)

demand

Vehicle model information

function information

guiding price

Verification

branded content

After sales maintenance

Experience Service

verify

Brand selling points

Information comparison

Word of mouth content

decision-making

Automotive Quality

safety

automobile performance

Go to improve conversion efficiency
Solution

Solution

  • 策略1 策略1
    Strategy 1

    Provide diversified marketing channels and create a brand awareness moat

    Fully empower automotive brands through new search channels, achieve full coverage of scenarios, content, social media, and traffic, and establish strong links between brands and consumers.

    Realize comprehensive public opinion monitoring and rapid and effective negative suppression to maintain the positive image of the brand.

  • 策略2 策略2
    Strategy 2

    Building a "drainage+conversion" path to comprehensively enhance brand exposure and user experience

    Combining search advertising with SEO to expand industry exposure opportunities.

    Centered around the core demands of brand communication, comprehensively enhance brand performance and user experience.

    Professional data analysis drives multi job collaboration to achieve simultaneous improvement in quality and efficiency.

  • 策略3 策略3
    Strategy 3

    Create an online communication content matrix, coordinate with offline event exposure, and enhance brand vitality

    Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through the output of diverse content.

    Accurately cooperate with brand offline activities to carry out a full network voice, empowering the effectiveness of the activities.

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