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Education industry

Integrating professional level marketing services to assist enterprises in achieving business growth

why

Industry pain points

行业痛点
journey

User Journey

The path of traditional education and training institutions has mainly shifted from offline to online, comprehensively improving and transforming from video courses, live streaming, to intelligent and data-driven aspects

the right time

(Stage)

understand attract 吸引 recognize interest 兴趣 cognition transform 转化 buy
The right place

(Contact point)

Speak the right words

(Content)

demand

search advertising

course information

education brand

Trial course

Wechat Moments

Verification

Brand strength

Teachers

Course prices

verify

Parental reputation

Brand comparison

Course preview

decision-making

Word of mouth recommendation

high performance-price ratio

individualized teaching

Go to improve conversion efficiency
Solution

Solution

  • 策略1 策略1
    Strategy 1

    Refined operation, continuously improving the brand's ability to accurately and efficiently acquire customers

    Official website construction, creating an educational brand image, and ensuring the ability to attract traffic.

    Search advertising+SEO linkage effectively controls the cost of acquiring customers on the search end.

    Through WeChat, Zhihu, Xiaohongshu, Tiktok and other social media information streams, targeted audiences are exposed.

  • 策略2 策略2
    Strategy 2

    Create a brand account IP, maintain interaction with users, and enhance word-of-mouth image

    Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through diverse content output.

    Monitor online word-of-mouth evaluations, make targeted improvements, and handle them accordingly.

  • 策略3 策略3
    Strategy 3

    Build a content matrix, output diverse content, and deeply penetrate the target audience

    Video course dissemination for users to verify their abilities.

    Trial video courses will be released online, using short video content to market and spread the strength of the instructors.

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