Brand Handbook matrix, bidding promotion+official website SEO+authoritative media coverage, to build brand image.

Optimize the official website, create a high-end brand image, and ensure the ability to attract traffic.

Maintain a positive brand image through public opinion monitoring and search purification.

Build brand reputation through channels such as Baidu, Zhihu, Xiaohongshu, and Toutiao.

Output high-quality content that is suitable for different channel styles, and leverage the content distribution mechanism of channels to enhance brand exposure.

Search channel coverage and keyword coverage to comprehensively enhance category display.

Reasonable layout of content, optimized ranking technology, creating a word-of-mouth matrix under the category, diversified content targeting consumer pain points.