SERVICE
The complexity of products and services in the enterprise service industry is high, with a large number of people involved in decision-making and a long decision-making cycle. The roles and demands of different decision-makers in the purchasing party are different, and the user touchpoints and transmission content should be matched according to the role of the decision-makers
(Stage)
(Contact point)
(Content)
Customer Case
Solution
Functional Program
white paper
Research Report
branded content
PRODUCT FUNCTION
opinion
Three party evaluation
Brand strength
Comparative information
Word of mouth content
Trial experience
Function& Requirement matching
Price advantage
Service Commitment
Establish an online brand manual to shape a high-end brand image
Brand Handbook matrix, bidding promotion+official website SEO+authoritative media coverage, to build brand image.
Optimize the official website, create a high-end brand image, and ensure the ability to attract traffic.
Maintain a positive brand image through public opinion monitoring and search purification.
Continuously improving the brand's ability to accurately and efficiently acquire customers
Adjust optimization strategies based on the target customer's profile and search preferences, expand target user reach, and accurately acquire customers.
Search advertising+SEO linkage effectively controls customer acquisition costs.
Connect the sales funnel data chain from drainage to conversion, and conduct comprehensive data analysis.
Cooperate with offline event exposure to enhance brand vitality
Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through the output of diverse content.
Accurately cooperate with brand offline activities to carry out a full network voice, empowering the effectiveness of the activities.
The customer conversion cost has been reduced by nearly half in three months.
By combining SEO and search advertising, refining operations, and comprehensively enhancing online marketing capabilities
Achieve precise traffic targets for the whole year, while better branding through mobile and PC platforms
182 Dayong Road, Panyu District, Guangzhou City
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