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Home Retail

Integrating professional level marketing services to assist enterprises in achieving business growth

why

Industry pain points

行业痛点
journey

User Journey

Online shopping is becoming an important purchasing channel for home decoration, and high-frequency online shopping makes users more sensitive to product promotions and evaluations

the right time

(Stage)

understand attract 吸引 recognize interest 兴趣 cognition transform 转化 buy
The right place

(Contact point)

Speak the right words

(Content)

demand

Market situation

Matching skills

brand message

Verification

product quality

Product Effect

Product maintenance

verify

Function comparison

Brand comparison

Customer Case

decision-making

Health and Environmental Protection

exterior design

after-sale service

Go to improve conversion efficiency
Solution

Solution

  • 策略1 策略1
    Strategy 1

    Layout channel matrix, establish online brand manual, and shape brand image

    Brand Handbook matrix, bidding promotion+official website SEO+authoritative media coverage, to build brand image.

    Optimize the official website, create a high-end brand image, and ensure the ability to attract traffic.

    Maintain product reputation and image through public opinion monitoring and search purification.

  • 策略2 策略2
    Strategy 2

    Refined operation, continuously improving the brand's ability to accurately acquire customers

    Adjust optimization strategies based on the target customer's profile and search preferences, expand target user reach, and accurately acquire customers.

    Search advertising+SEO linkage effectively controls customer acquisition costs.

    Connect the sales funnel data chain from drainage to conversion, and conduct comprehensive data analysis.

  • 策略3 策略3
    Strategy 3

    Create an online dissemination content matrix to complement offline event exposure

    Gain a comprehensive understanding of the brand, build a content matrix, and deeply penetrate the target audience through diverse content output.

    Closely cooperate with the brand's offline activities to carry out a full network voice and empower the effectiveness of the activities.

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