SERVICE
The FMCG industry is an improvised purchase decision. With the emergence of super APPs with large user volumes, such as WeChat, Tiktok, Taobao, and Xiaohongshu, the number of user catalysts and decision points has increased. Traditional e-commerce platforms and emerging social platforms are gradually upgrading and integrating. E-commerce platforms are becoming more content oriented and social oriented, while social platforms are also gradually becoming more e-commerce oriented
(Stage)
(Contact point)
(Content)
Social media seeding
Offline advertising
Self demand
branded content
PRODUCT FUNCTION
KOL suggestion
Brand strength
Comparative information
Word of mouth content
sales promotion
Generate purchase
Leave a review
Sharing with friends
Repurchase
Ensure the product position of traditional search channels, purify harmful information and malicious competition from competitors
Search advertising space+SEO product space+media coverage+word-of-mouth Q&A output, building a good product image.
Combining user journey, strengthen product reputation and industry reputation at each stage, and establish comparative advantages.
Monitor product public opinion, handle it in real-time, and prevent competitors or users from spreading it in large quantities.
Clever layout of diversified channels and content operations, product seeding on social platforms+word-of-mouth guidance
Mainstream social media official account operation, creating account persona to spread content and attract attention.
Planting grass on the big V account and spreading product reputation through diverse content such as videos, copywriting, and Weibo.
User interaction enhances affinity.
Deep operation of e-commerce platforms, strengthening product advantages and online and offline activities to enhance user decision-making desire
Enhance product advantages and increase product purchasing power.
Combining online and offline activities to empower the effectiveness of the event.
Word of mouth seeding, evaluation content, PR content, long and short videos, etc
The customer conversion cost has been reduced by nearly half in three months.
Diversified channels and diverse content bring a large number of brands and content to Freya; Word of mouth exposure;
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