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FMCG

Integrating professional level marketing services to assist enterprises in achieving business growth

why

Industry pain points

行业痛点
journey

User Journey

The FMCG industry is an improvised purchase decision. With the emergence of super APPs with large user volumes, such as WeChat, Tiktok, Taobao, and Xiaohongshu, the number of user catalysts and decision points has increased. Traditional e-commerce platforms and emerging social platforms are gradually upgrading and integrating. E-commerce platforms are becoming more content oriented and social oriented, while social platforms are also gradually becoming more e-commerce oriented

the right time

(Stage)

understand attract 吸引 recognize interest 兴趣 cognition transform 转化 buy
The right place

(Contact point)

Speak the right words

(Content)

demand

Social media seeding

Offline advertising

Self demand

Verification

branded content

PRODUCT FUNCTION

KOL suggestion

verify

Brand strength

Comparative information

Word of mouth content

decision-making

sales promotion

Generate purchase

Leave a review

Sharing with friends

Repurchase

Go to improve conversion efficiency
Solution

Solution

  • 策略1 策略1
    Strategy 1

    Ensure the product position of traditional search channels, purify harmful information and malicious competition from competitors

    Search advertising space+SEO product space+media coverage+word-of-mouth Q&A output, building a good product image.

    Combining user journey, strengthen product reputation and industry reputation at each stage, and establish comparative advantages.

    Monitor product public opinion, handle it in real-time, and prevent competitors or users from spreading it in large quantities.

  • 策略2 策略2
    Strategy 2

    Clever layout of diversified channels and content operations, product seeding on social platforms+word-of-mouth guidance

    Mainstream social media official account operation, creating account persona to spread content and attract attention.

    Planting grass on the big V account and spreading product reputation through diverse content such as videos, copywriting, and Weibo.

    User interaction enhances affinity.

  • 策略3 策略3
    Strategy 3

    Deep operation of e-commerce platforms, strengthening product advantages and online and offline activities to enhance user decision-making desire

    Enhance product advantages and increase product purchasing power.

    Combining online and offline activities to empower the effectiveness of the event.

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