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Zhihu

Build enterprise brand with high-quality content and achieve multi-dimensional brand transformation

why

Zhihu - a new low ground for traffic dividends

  • 新流量红利洼地 New traffic dividend depression

    Based on a user base of 420 million, with 560000 diversified vertical topics and diverse ecological content covering all user scenarios

  • 意见领袖聚集地 Gathering place for opinion leaders

    The geographical population is fully covered, with high education, high income, and high consumption gathering in the middle class. 83% of the population is under 35 years old

  • 强大的出圈能力 Powerful ability to break out of the circle

    Zhihu's high impact content has the ability to convert external traffic, with a daily display volume of 240 million times

  • 显著的长尾效应 Significant long tail effect

    The effect of popular questions persists, with an average creation time of 17.3 months for 41.3% of the TOP1000 questions

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Service

Bosheng Service Matrix

Zhihu Marketing Promotion, KOL Resources, Crisis PR, Ranking Optimization

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Service

Bosheng Service Matrix

Zhihu Marketing Promotion, KOL Resources, Crisis PR, Ranking Optimization

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  • 品牌搜索净化 Brand search purification

    Strengthen brand public opinion monitoring
    Online reputation management

  • 构建品牌阵地 Building a brand stronghold

    Multi dimensional content shaping brand image and reputation
    Professional technical means enhance brand search exposure
    Establishing brand positions in all aspects and multiple ways

  • 打造IP矩阵 Building an IP Matrix

    Brand official account operation
    Personalized persona account matrix

  • 打通品牌转化通道 Open up the channel for brand conversion

    Knowledge+Rich Rights and Interests
    Building brand private domain traffic

advantage

Bosheng's professional advantages

Self built professional team, in-depth technical strategy, new media resources, high-quality content

  • 5000+高盐值账号矩阵
    5000+high salt value account matrix

    Massive Zhihu resources, with over 5000 high salt industry accounts, fully covering core user groups, efficiently acquiring traffic, and enhancing exposure.

  • 自建专业运营团队
    Self built professional operation team

    Strategy, content, creativity, optimization, data analysis and other positions collaborate to efficiently trace and solve problems such as advertising, exposure, and conversion through a multi position linkage mechanism, ensuring effective improvement of marketing effectiveness

  • 智能技术赋能
    Empowered by intelligent technology

    Utilizing intelligent technology tools such as Zhihu data analysis tools, Zhihu+advertising tools, and hotspot tracking tools to assist in efficient and precise operations, empowering Zhihu marketing

  • 优质内容输出
    High quality content output

    Insight into the algorithm mechanism of the Zhihu platform, refining the operational optimization rules of Zhihu, real-time matching with hot topics, and creating diverse content that is humanized, contextualized, and of high quality

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