SERVICE
Based on a user base of 420 million, with 560000 diversified vertical topics and diverse ecological content covering all user scenarios
The geographical population is fully covered, with high education, high income, and high consumption gathering in the middle class. 83% of the population is under 35 years old
Zhihu's high impact content has the ability to convert external traffic, with a daily display volume of 240 million times
The effect of popular questions persists, with an average creation time of 17.3 months for 41.3% of the TOP1000 questions
Zhihu Marketing Promotion, KOL Resources, Crisis PR, Ranking Optimization
Zhihu Marketing Promotion, KOL Resources, Crisis PR, Ranking Optimization
Strengthen brand public opinion monitoring
Online reputation management
Multi dimensional content shaping brand image and reputation
Professional technical means enhance brand search exposure
Establishing brand positions in all aspects and multiple ways
Brand official account operation
Personalized persona account matrix
Knowledge+Rich Rights and Interests
Building brand private domain traffic
Self built professional team, in-depth technical strategy, new media resources, high-quality content
Massive Zhihu resources, with over 5000 high salt industry accounts, fully covering core user groups, efficiently acquiring traffic, and enhancing exposure.
Strategy, content, creativity, optimization, data analysis and other positions collaborate to efficiently trace and solve problems such as advertising, exposure, and conversion through a multi position linkage mechanism, ensuring effective improvement of marketing effectiveness
Utilizing intelligent technology tools such as Zhihu data analysis tools, Zhihu+advertising tools, and hotspot tracking tools to assist in efficient and precise operations, empowering Zhihu marketing
Insight into the algorithm mechanism of the Zhihu platform, refining the operational optimization rules of Zhihu, real-time matching with hot topics, and creating diverse content that is humanized, contextualized, and of high quality
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